Vivienne Westwood’s new Ethical Fashion Collection is a parntnership with the ITC (International Trade Centre), and is part of a Prorgramme supporting over 7,000 women who live in conditions of extreme poverty but who have a strong desire to improve their lives. Through the programme’s extensive network, some of the poorest people in the world now have access to a job and income that subsequently benefits the entire community. The income earned also enables children to attend school and pays for medical expenses.
All those involved in Vivienne Westwood’s Ethical Fashion Africa collection are empowered by the pride they take in their work and the new skills learnt. The aim is that many will start their own companies and train the next generation of skilled workers, raising the standard of living in one of the world’s most fragile economies.
Handmade in Nairobi, the collection is produced from recycled materials by marginalized communities of women, with the support of the International Trade Center’s Ethical Fashion Programme of the United Nations. The Flag Print Shopper is made of recycled/ offcuts of canvas and the lining is made of a patchwork of recycled clothing fabric. The Africa Weekender Bag is made of recycled/ offcuts of canvas with a zipped fastening and buckle, to create more space when expanded. The bag comes lined in a patchwork of recycled clothing fabric, finished with webbing handles, an artisan golden metal orb and golden orb engraved studs.
The Applique Shopper is made of recycled/ offcuts of canvas with a zipped fastening, the lining of this bag is made of a patchwork of recycled clothing fabric. Finished with a plastic tassel and plastic handles with Orb engraved golden studs and patchwork orb made with offcuts of colourful plastic coated wire.
For more information visit: http://www.viviennewestwood.co.uk/multimedia/ethical-fashion-africa-launch